When navigating the fast-paced world of online sales, having a marketing partner who understands your unique needs can make all the difference. This was the experience of Jewellery Maker, a premier online store offering DIY jewellery kits. Their primary objective was to grow their YouTube channel and connect with a younger demographic, aiming to diversify their audience from their traditional TV shopping channel customer base. Here's how we made it a reality.
Our successful partnership with Jewellery Maker began with deep-diving into their goals, brand identity, and target demographic. Through a series of intensive strategy sessions, we identified their main objectives: to attract a younger audience and expand their digital reach. Armed with this understanding, we developed a roadmap to create engaging video content that would resonate with this new audience while maintaining the brand's unique charm.
With a crystal-clear strategy in place, our talented creative team got to work. We crafted engaging, informative, and entertaining videos that struck a chord with the younger demographic. Our focus was on showcasing the fun, creativity, and excitement involved in using DIY jewellery kits from Jewellery Maker. We intertwined this with compelling storytelling to keep viewers engaged while underscoring the value of their unique offerings.
Next came the crucial phase of strategically distributing the content. Our team optimized and deployed these videos to ensure maximum visibility among the targeted demographics. Each video was meticulously tailored and timed to maximize engagement and conversions.
8X more views on the views we worked on together
5x more views to subscribers
6x more clicks to offers
An increased conversion rate
Didn't have a video marketing plan
Didn't have the time to create videos
Didn't have a professional channel
Not generating any leads from channel
Not using video to build trust in niche
A proven plan to follow
A video strategy that uses less time
Built a channel with an Evergreen strategy
New lead source
better conversion rate
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Our approach begins with a one-on-one conversation that's focused on you and your unique goals and objectives.
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